Howard Schultz. Brilliance.

2 Sep

Statbucks-logoYou have the craving.

But it is okay, because you know it is nearby.
There is one on every corner in the city. You open the door and can feel the hype.
It is a familiar feeling. There is always a line, but it moves quickly and at the end you are greeted by someone with a smile on their face and a green apron tied around their neck.
The aroma of coffee fills the air, the sound of the milk heating is in the background and you stare at the menu board deciding what you want for the day.

This is Starbucks.

And this is about the creator; Howard Schultz.

Whether a lover or a hater, everyone knows what Starbucks is.

As a first time user, you pretty much need a degree to be able to order a coffee.

But how did this all start?

200px-Howard-Schultz-StarbucksOne man.
Howard Schultz.

Worth a net worth of $1.5 billion dollars, this man had a vision that definitely came to pass.

Soon after graduating college, Howard was working in a drip coffee shop. But then he went on a trip to Italy that changed his life.
He noticed that coffee in Italy was different. They used the espresso bean. He also noticed that the coffee square was a place for human interaction and socialising. And this inspired what we are familiar with today.

What do we love to do?
Catch ups over coffee.

Howard started working for Starbucks in Seattle as the Director of Marketing, but then bought it in 1987 with the chain of six stores. Schultz then rebranded the Starbucks and it just flourished.

Starbucks now has over 20000 stores globally, and in North American cities there is pretty much one on every corner.

Howard saw a need and filled it. Now it has turned into something we do not know how to live without.

– Jecca


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